10: What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and exhibited?
advertising is used by business and no profit organisations to communicate a meassage about themsleves, their product or service. it is ma is mainly used to inform, persuade and remind the audience. before launching an advert, organisations must make several decisions in terms of objectives and stratergies. the number of competirs in the market and expenditure on advertising influneces a business to spend on a similar and higher degree. marketing professionals are required to be creative, imaginative and innovative in developing the advertising message. advertisers generally use personality symbol such as a character, lifestyle such a particular lifestyle which reaches their target audience and music.
institutions now have to be wary of how they advertise as it has become so competitve, institutions must have some form of advertising on new media in order for it to be successful. there is alot of competion based on what platform instituions are going to use to advertise their product. for instance if addidas was to advertise on television and launch a social event on television, Nike will have to do something similar and even better as they both target the same audiences. this has an impact on institutions as competion is endles. they must fulfil audience wants and needs by being unique and creative. instituitons now use celebrities and popular music to generate more audiences.
companies must make sute that all audience are ables to veiwe theire adverts through all institutions many institutions that invovle the audience are the most populatr because they feel more invloved and aslo because the internet is the most effiecnet wat to reach consumers as they are always on the internet.
Friday, 20 May 2011
new media and marketing/advertising question 10
Posted by Amnaa ! at 03:55 0 comments
New media and advertising/marketing question
12: Has new and digital media had an impact upon ownership and control of the media insitutions involved in your case study? Explain in detail any impact and what exactly has changed.
new and degital media has had a huge impact on many institutions, they have controlled the institutions so muc. that they can no longer be with out it. many institutions are dricen by new media. some companies use new media as their only way of advertising without it there products will not be able to reach those all around the wrold. seeing as the internet accounts for a quarter of all advertising in the uk, it goes to show that the internet is the most used form of media and has control of owner ship and control.
the guardian stated that the bbc's new media budget is greater than the digital budget of all uk newspapers put together. the print and newspaper industry is suffering a sales decline due to new media. they beleive that the overspend is due to the fact that tv commisioned more associated web content than expected. the bbc uses new media because its is part of there 'creative future stratergy'. the bbc are trying to keep the bbc relevant to the digital age.
they now have bbc i player which offers audience to catch up tv on there computer at any time. they can also downlaod any programme from the 8 bbc channels. they have a 'find' this is whetr vieweers can find programmes all the way from the 1937 and finally a 'share' page where viewers can share bbc programmes, thoughts, their own blog and home videos.
this goes to show how much new media has helped instiutions such as the bbc to become more successul and more engaged with theire audience. people can access the bb wherever they want whether its from tv, computers or therer phones.it has become the most effiecent way to reach out to viewers as they are always on the internet.
Posted by Amnaa ! at 03:33 0 comments
Thursday, 19 May 2011
new media and marketing/advertising : Question 8
8: Who are the primary target audience now and has this changed? Who was it before and how do you know?
when advertisers advertise a message, no matter what media is used, it will only be successful if the message appeals to the target audience. marketing proffesional are required to be creative, imaginative and innovative in developing the advertising message. the target audience for advertisers varies depending on the product or service being advertised. when adverts where first launced into society, it only reached the print and broadcast platforms.
print was the main form of advertising, institutions advertised there products or services through magazines, newspapers and billboard. advertising reached television this was very sucessful as advertisers can reach there taregt audience a nd many more viewers. in todays day and age advertisiers mainly use the internet as a formo of advertising because this platform generates the most viewers. many consumers spend more than 25% of there time on the internet. this has helped companies become successful becasue they are promoting there product to the world through the media. most companies would advertise there procuts/services on successful, well known sites especially social networking sites. as they seem to be dominating the internet.
targt adrtising is the most effective way of advertising as advertisers would be able to have an understanding of the audience they are trying to engage. advetrtising across more than one platform attracts people who use the digital world more. however not all consumers are able to view digitlal media, for instance children adverts are likely to advertise on tv during early hours of the day, because their use of viewing digitla media limited.
many institutions tend to put there adverts between two successful to generate more audiecnes or to reach out for there target audience.
Posted by Amnaa ! at 07:08 0 comments
new media marketing and advertising question 4
4: Consider the effects so far, and possible effects in the future, on media institutions involved in your case study.
Posted by Amnaa ! at 04:23 0 comments
New media and marketing/advertising : Question 9
9: Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?
Posted by Amnaa ! at 03:29 0 comments
New media and marketing/advertising : Question 1
Consider theoretical perspectives in relation to the impact of new/digital media in your case study.
Posted by Amnaa ! at 03:28 0 comments
Tuesday, 17 May 2011
The impact of new media on advertising/marketing
Advertising: Any paid from of non-personal presentation abnd promotion of ideas, goods or services through mass media such as newspapers, magazines, television by an identified sponsor.
Advertising is used by businesse and non proft organisations to communicate messages about themselves their products, services and causes.
It is used to inform, persuade and remind the audience.
eg ABSOLUTE VODKA. It is the 3rd largest international premium spirit in the world available in 125 markets. they first launched in 1979, absolute has achieved significant worldwide sales growth, from 10,000 nine-litre cases to 7.5 million litre cases in 2002.
MARKETING: has been running for more than 20 years and has followed a carefully developed strategy.
Before launching an advertising campaign, the organisation must make several key decisions, in terms of the objective, budget and stratergy.
Objective of advertising
Inform - seeks to tell the market about the product.
Persuade- to encourage the target audience to switch brands, make the purchase and create a pref in the market.
Factors which influence the settling of advertising competition:
the number of competitors in the market, and thier expenditure on advertising competing products , will influence a business to spend to a similar or gigher degree.
Product diffrentiation: A product very similar to other products on the market may require greater expenditure,
Advertising message
No matter how much money is spent, no matter what media is used , will only be successful if the message appeals to the target audience. marketing proffesioaks are required to be creative, imaginative and innovative in developing the advertising message.
How they advertise
personality symbol; many businesses will use a character be it an actual person or animated character to represent the product or company
lifestyle: the advert will link the product with a particular lifestyle to which the target audience is thought to aspire. eg. oxo is used the "oxo family2 gathering around the kitchen table to eat their meal.
Musical: tunes can stick in the mind and may adverts are built around a song or piece of music.
It is said that the best planned and executed advertisiement may only be noticed by less than 50% of the audience, 30 % wil actually recall the main message of the advert.
Posted by Amnaa ! at 05:28 0 comments