A 500 analytical summary essay - focusing on the wider issues and impact of your results

The media has the power through selection and reinforcement to give us very influential portrayals of a whole range of groups, situations and ideas. We interpret theses representations in different ways depending on the values and assumptions we carry around in our own heads. Representation is not how things are presented but also how we react to media text in order for us to understand the portrayal of things, in this case the youth culture.

Throughout my research I found out that most representations of the youth culture are usually negative. World strictest parents was an example of this because the youths in the programme went out drinking, did drugs, smoked and had underage sex, which was most probably done because of peer pressure or by following the crowd and also done without discipline. However as the show progresses their attitude towards life and towards their parents changes dramatically. Also in the film Adulthood youths are again negative portrayal because their main focus revolves around sex, drugs and crime. They are given a self centred ideology where the world revolves around them with slight expectations for example Alisha has a baby and she is her main priority.
From my research it’s clear to state that youths are influences by what they see through the media, institutions have a large impact on youths for instance the female gender representations for youths are developed by girl magazines, the representations of girl magazines are both positive and negative.
Most young females are able to see themselves in privileged positions as opposed to the usual subservient roles developed in other media. Male magazines such as Loaded and FHM which focus on other male lifestyles such as cars, sports, holidays and clothes as well as females. The press has little youth representations because it tends to sell to youths when they are really aiming to sell to adults. From a Marxist point of view they would agree with this statement because they believe that “institutions feed the audience with what they want by aiming to protect their economic interest.

In today’s society, we live in a world where social networking plays a very important role. Institutions allow everyone to watch episodes online, have fan pages, adverts on popular sites, etc these would give a sense of communication and give audiences a chance to express there opinions, Adulthood has an official site, a twitter and facebook page. Another example of using E-media, is when audiences can watch their particular text on the internet, for example BBC iplayer allows us to watch ‘world’s strictest parents’.

Many youth are stereotyped because of the way they dress, their race, where they live and how they talk .For instance a boy dressed in black with his hoody up and trousers down low and living in an estate is automatically bad and represented negatively .As most boys with hoods on are "gangsters and intimidating. Strauss states that the savage mind has the same structure as the civilised mind and that human characteristics are the same everywhere. So once the audience witness a way a teenager is portrayed through the media they automatically believe that all youths are the same.

discusion of choice of platforms and effects

I have chosen to look at a range of platforms (Print, Broadcast and E-media), which associates itself with the youth culture. The majority of all institutions aim thier products at the youth culture or know how to have an impact on youth whether its in a positive or negative way.

By researching many youtube videos and watching a film and a tv programme based on the youth culture its clear to see that the representations of these youths comes from how they are perceived in the media text. Both adulthood and Worlds strictist parents as shown chronologically; Worlds strictest parents is filmed on a daily bases and is shown to us so that we believe that the teens behaviour is gettinig worse when infact their behaviour and attitude towards life is changing day by day.

Print has a large impact on youths as most print articles are aimed at the youth for instance Heat magazine often show glamourous celebrities , which most girls want to look like and some pages gives them tips on how to look like their favourtie celebrity. By doing so not only are they increasing there economic interest but also attracting many of their target audience.However most newspapers get at the youth culture in a negative way because the majority of the time youths have bad press, most of the time its to do with violence, drugs, bullying and alcohol.
In today’s society, we live in a world where social networking plays a very important role. Institutions should allow everyone to watch episodes online, have fan pages, adverts on popular sites, etc these would give a sense of communication and give audiences a chance to express there opinions , Adulthood has an official site, a twitter and facebook page. Another example of using E-media, is when audiences can watch their particular text on the internet, for example BBC iplayer allows us to watch ‘worlds strictest parents’.

Overview Of Topics And Issues

The media has the power through selection and reinforcement to give us very influential portrayals of a whole range of groups, situations and ideas. we interpret theses representations in different ways depending on the values and assumptions we carry around in our own heads. representation is not how things are presented but also how we react to media text in order for us to understand the portrayal of things, in this case the youth culture.

Is the youth portrayed in a negative or positive way ?

many of today youth are portrayed negatively , usually aggressive , disobedient and disrespectful. for example the telegraph newspaper stated that half of 15 year old were involved in a violent fights and youths were more likely to "hang out" with mates on the street. due to several stabbings in the UK committed by teenagers Gordon Brown suggested that by unveiling a £150 million package which will include opening a youth club in every neighbourhood will prevent young people congregating on street corners. however some youths are portrayed in a positive way for example on the programme the junior apprentice a group of 10 young people , between the ages of 16 and 17, compete to win a £25,000 prize from the British business magnate Lord Sugar. The teenagers are represented as hard working and aiming to be successful in life unlike most TV programmes where teenager are portrayed negatively.

does the representation of youth differ around the world?

The representations of youth differ around the world as each culture has different ideologies and values for instance on the programme "worlds strictest parent "the strict parents children tend to be respectful and never take life for granted not only that they are presented as the complete opposite compared to the teenagers in the UK . However most of the time the representations of teenagers around the world always tend to be the same because of what we witness through the media. the majority of people know that when kids reach their teenage years that when they tend to be out of control , so they are given negative portrayals because of how most people their age behave.

Are they influenced by what they see through the media ?

The majority of youths are influenced by what they see through the media , for instance the female gender representations for youth are developed by girl magazines. the representations of females in girl magazines are negative portrayals of young females because most of the females shown either have hardly any clothes on or are seen as a goddess and if you are not like them you do not fit in. however not all girl magazines have negative portrayals , because most young females are able to see themselves in privileged positions as opposed to the usual subservient roles developed in other media. so the magazines that show young females in lead or have dominant roles provide positive representations. Male magazines such as Loaded and FHM which focus on other male lifestyles such as cars, sports, holidays and clothes as well as females. the press has little youth representations because it tends to sell to youths when they are really aiming to sell to adults.

Many press stories, music videos , films and TV programmes involve youth (gang culture, club scenes, drug stories etc) and the accuracy or otherwise of these portrayals needs to be addressed. youth are influenced by celebrities, if one was to see there favourite celebrity dressed or acting in a specific way they tend to do the same. for example Lil Wayne smoking in his music videos looks cool so therefore because Lil Wayne does it so must his fan.

The impact the older generations and celebrities have on youths?

Celebrities and the older generation have a large impact on youth whether its negative or positive , they always have an influence on youths. for example in most hip hop music videos there always seems to be sexy girls or boys with lots of money and girls around them , this influences youths to be like their role models. most female celebrities always seem to look like goddesses this influences teenage girls to be like them. some celebrities and the older generation influence the youths positively for example Barrack Obama being elected as the first black president emphasizes the fact that everything is possible and you can achieve something in life.

Are all youths stereotyped the same or does it depend on where they come from and what they do and how they dress?

many youth are stereotyped because of the way they dress , their race , where they live and how they talk .for instance a boy dressed in black with his hoody up and trousers down low and living in an estate is automatically bad and represented negatively . as most boys with hoods on are "gangsters and intimidating.

Migrain

Migrain analysis of youth culture, Adulthood and World Strictest Parents


M:




I: the bbc are a public service broadcaster and have to fulfill there misson statement which is to entertain, inform and educate whilst being innovitie. this means that there approach to youth culture has to serve a positive purpose and be new and cunning. however some institions portray a negative sterotype in order to achieve a profit and possible to influence mainsteam ideologies in order to ensure there overall economic interest(marxism).




G: most genres in mainstream media are targetted at youths this is because the most popular age group in advetsiment and marketing is that of the 16-34 demographic. so anything mainstream appeals to them appose to niche markets.




R: Many youths are given a negative portrayal, there main focus revolves around sex,drugs and crime. the majority of youths are portrayed as loud, rowdy, disrespectful and disobedient. In adulthood the youths are portrayed as sex obsessed and involved with a lot of violence, however Alicia plays the role of a single young mother who her only priority is to look after her baby daughter. A small minority of youths are portrayed positively for example the programe junior apprentice portrays them as successful, well mannered and ambitious. "World Strictest Parents" Both teenagers went out drinking, did drugs, smoked and had underage sex, which was probably done either by peer pressure or following the crowd, but all was done without discipline but as the show progresses the teenagers behavior changes and there attitude towards life and there family changes.

A: the youth culture has been hot topic in the media for a number of years there is a numerous number of reasons why these might be the case. for example the mainstream media is targeted at youths and therefore they are interested in seeing them selfs in the media(user and gratifacations theroy).

I:A savage mind has the same structure as the civilised mind and that human characterisitics are the same everywhere this statement relates with the youth culture just because they are portrayed in a certain way through the media it doesnt neccessarily mean they are bad people.



N:

M:editing has a big role in this as it is used so that each day would look like its getting worse,

I: The BBC

G: Documentary

R: portrayed as loud , rowdy, disrespectful and disobedient but alsoa contrast is shown because the children of the parents homes in which they visit are always discplined and obedient.

A: 16- 34

I: Both teenagers went out drinking, did drugs, smoked and had underage sex, which was probably done either by peer pressure or, by following the crowd, but all was done without discipline

N:chronological order, the narrator and the editing makes the adolescence's look as if their getting worse, leaving it entertaining for the audience.




M:

I: pathe pictures international

G: uk drama, crime (gangster flick)

R: youths are given a negative portrayal, there main focus revolve around sex,drugs and crime.

A: 15 - 24

I: the youth in the film are gvien a self centered ideology. everything in there world revovles around them with slight exceptions for example alisha has a baby and she is her main priority

N: the film flows in chronological order with a few flashbacks for example when sam is laying in bed with becky and thinks back to his time in prison

A focus on the Advertising and Promotions strategies involved DAY 11

Adulthood : is a british drama film directed, written by and starring Noel Clarke. the film is a sequel to the 2006 film Kidulthood, which was also written by Clarke. it follows the story of Sam Peel (Noel Clarke) after he is released from jail for killing Trife. he realizes that life is no easier on the outside than it was on the inside ad he's forced to confront the people he hurt the most. Through his journey Sam struggles to deal with sorrow and guilt and something else he clearly didn't expect - those seeking revenge. Sam sets about trying to get the message across to his pursuers that they should stop the violence, much like Trife tried to tell him all those years ago.

Cast : Noel Clarke, Scarlet Johnson,Adam Deacon, Jacob Anderson, Femi Oyeniran,Red Madrell, Ben Drew, Cornell john, Nathan Constance and Danny Dyer

Distrubuted by : Pathe pictures international

E-MEDIA :

Adulthood website: http://www.adulthoodthemovie.co.uk/

Adulthood Myspace: http://www.myspace.com/

Adulthood Facebook: http://www.facebook.com/pages/Adulthood-The-Movie/8507043732

adulthoodthemovie

PRINT:

http://www.empireonline.com/reviews/review.asp?FID=135601

BroadCast:

Adulthood Premiere

Dvd Realese


Opening Weekend
£1,203,319 (UK) (22 June 2008) (157 Screens)

Gross
£3,247,651 (UK) (13 July 2008)
£2,997,371 (UK) (6 July 2008)
£2,402,166 (UK) (29 June 2008)
£1,203,319 (UK) (22 June 2008)

Weekend Gross
£88,633 (UK) (13 July 2008) (130 Screens)
£270,102 (UK) (6 July 2008) (179 Screens)
£649,162 (UK) (29 June 2008) (176 Screens)
£1,203,319 (UK) (22 June 2008) (157 Screens)

Country Date
UK 17 June 2008 (London) (premiere)
UK 20 June 2008
Netherlands 7 July 2009 (DVD premiere)
Czech Republic 10 July 2009 (Karlovy Vary International Film Festival)
Germany 4 January 2010 (DVD premiere)

youth culture : media influences on youths DAY 7

http://hubpages.com/hub/Mass-Media-Influence-on-Society

youtube videos of how the media influences youths

Teen truth video on body image