discusion of choice of platforms and effects

I have chosen to look at a range of platforms (Print, Broadcast and E-media), which associates itself with the youth culture. The majority of all institutions aim thier products at the youth culture or know how to have an impact on youth whether its in a positive or negative way.

By researching many youtube videos and watching a film and a tv programme based on the youth culture its clear to see that the representations of these youths comes from how they are perceived in the media text. Both adulthood and Worlds strictist parents as shown chronologically; Worlds strictest parents is filmed on a daily bases and is shown to us so that we believe that the teens behaviour is gettinig worse when infact their behaviour and attitude towards life is changing day by day.

Print has a large impact on youths as most print articles are aimed at the youth for instance Heat magazine often show glamourous celebrities , which most girls want to look like and some pages gives them tips on how to look like their favourtie celebrity. By doing so not only are they increasing there economic interest but also attracting many of their target audience.However most newspapers get at the youth culture in a negative way because the majority of the time youths have bad press, most of the time its to do with violence, drugs, bullying and alcohol.
In today’s society, we live in a world where social networking plays a very important role. Institutions should allow everyone to watch episodes online, have fan pages, adverts on popular sites, etc these would give a sense of communication and give audiences a chance to express there opinions , Adulthood has an official site, a twitter and facebook page. Another example of using E-media, is when audiences can watch their particular text on the internet, for example BBC iplayer allows us to watch ‘worlds strictest parents’.