Richard Dyer

"how we are seen determines how we are treated, how we treat others is based on how we see them. how we see them comes from representations" - (matter of images"

Dyer is suggesting that how we see people represented is how we treat them. for instance if we was to see homosexual being abused on tv we automatically beleive that is how they act. whatever we see in the media we believe it too be true and act towards it, thats how representations comes about. he also created the pop star theory he believes "A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films"

Print : the matter of images
Emedia : http://www.mediaknowall.com/Popular%20Music/popstartheory.html
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