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Wednesday 4 November 2009

✮✮My Media Adventure ✮✮


This is my first year of studying A level media - so far there has been no regrets :)

Its been a couple of months now since i started A level media. I have learnt many things in media such as the media platforms which are :
  • representation: how something is REpresented and in what way and by who ?
  • institutions: who owns and controls the media text?
  • genre: what genre does the text fit into and does it follow the specific conventions of a genre?
  • audience: who is the text addressed to and in what way does the text suit the audience?
  • language: connotations and denotations, positioning of subjects and characters and iconography
  • ideology: what are the assumptions and themes in the text ? are there any hidden meaning and values in the text?
I have also learnt how to analyze many media texts such as advertisements,films and video clips. we analyzed the following by using the key concepts (above) and how they make the specific media text unique .For instance in ideology people often have a set of values beliefs and ideas and example would be that people may complain that their wages are not enough to satisfy their needs however, they do not steal money from others or rob a bank in order to get money . As they already know the consequences of stealing which could lead to an arrest. People often use their beliefs as they know as part of the 10 commandments that you shall not steal. :)

The media institutions have the right for speech and can say whatever they please about any person and anything. The more audience the more media success therefore an institution will do whatever it takes them to get more audience and more money.

we also learnt about the the 3 media platforms which are e-media /internet), Broadcasting ( television programs) and Text ( newspapers and magazines) . Media platforms is basically the technology used in a way we consume the media.

Oh my days! Rupert Murdock ... i could do with all the money he had ;) lol
Basically he owns media outlets and is a shareholder ,chairman and managing director of New corp.
if it wasn't for him we wouldn't of had Sky television Genius :P In the early 2000's he became a leading investor in satellite television , the film industry and the internet.
Hear this Murdock is the 132nd richest person in the world !!!!!!
one last thing we done was created a collage that explores the relationship between genre and representation and the study of media. we did a 100 word supporting account that demonstartes all the key concept and platforms .

Picture of the collage will be up real soon !


1 comments:

Media1st@BDA said...

Great image! - really fantastic work!