new media marketing and advertising question 4

4: Consider the effects so far, and possible effects in the future, on media institutions involved in your case study.

advertising has evolved rapidly throughout the years. the way in which advertiser advertise has become so diverse not only can they advertise through tv, radio, print and billboards. they can use the internet.

new media is interactive and interactive driven. it consist of websites, blogs, video blogs, visual and audio newscast and social networking, all in which advertisers have taken into account.

the internet allows users to experience traditional advertising in many different forms, whilst encouraging users to interact by clicking through sites and links. it allows users to view the advert and click into it to find out more information. users can now go beyond the depth of the emotion and contextual advertisment. its like a gateway which includes banners ads, pop up ads, text messaging and online video ads.

Advertising has become a part of our lives, but we dont realise how much advertising influences our lives. money is being made both ways to the the consumer and to the advertisers. there is now pay per click advertising, it may not look like consumers are making money out of it , it ads up. sites now use referalls and advertising for them to make money. the more referalls you have the more money.

however on tv , vendors are making less money due to new technologies that allow us to skip commercials or fast forward them. this has a huge effect on companies. even though a large number of people dont have this new technology, it is becoming bigger.

walkers crisps is the uk's best selling branded food snack. walkers has a result of long running advertising campaign featuring former England footballer Gary Linker, which first launched 15 years ago. walkers has maintained popularity by launching promotions inviting consumers to choose new and un usual flavours. walkers have an online site where consumers can interact by posting comments, vote, enter competitions and watch videos; this has let people be a part of walkers and Gary Lineker.