new media and marketing/advertising : Question 8

8: Who are the primary target audience now and has this changed? Who was it before and how do you know?

when advertisers advertise a message, no matter what media is used, it will only be successful if the message appeals to the target audience. marketing proffesional are required to be creative, imaginative and innovative in developing the advertising message. the target audience for advertisers varies depending on the product or service being advertised. when adverts where first launced into society, it only reached the print and broadcast platforms.
print was the main form of advertising, institutions advertised there products or services through magazines, newspapers and billboard. advertising reached television this was very sucessful as advertisers can reach there taregt audience a nd many more viewers. in todays day and age advertisiers mainly use the internet as a formo of advertising because this platform generates the most viewers. many consumers spend more than 25% of there time on the internet. this has helped companies become successful becasue they are promoting there product to the world through the media. most companies would advertise there procuts/services on successful, well known sites especially social networking sites. as they seem to be dominating the internet.

targt adrtising is the most effective way of advertising as advertisers would be able to have an understanding of the audience they are trying to engage. advetrtising across more than one platform attracts people who use the digital world more. however not all consumers are able to view digitlal media, for instance children adverts are likely to advertise on tv during early hours of the day, because their use of viewing digitla media limited.
many institutions tend to put there adverts between two successful to generate more audiecnes or to reach out for there target audience.