New media and marketing/advertising : Question 9

9: Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?

the impact of new and digital media has affected the size of the audience on advertising because there is now a wide variety of ways in which people can access the media. it has become clear that the majority of consumers now use the internet to communicate, receive news and purchase products. Before new media came about, institutions would advertise through print and broadcast.

Through out the years advertising has changed for the better as it has allowed more people to view products and become more involved with the products and services advertised.

media is everywhere we go, we cant hide from it, wherever we go there is a form of advertisement. institutions use traditional advertising but they have now focused on new media advertising. they now advertise through interactive websites such as blogs, video blogs , social networking sites and youtube because the generate a large number of audience. compared to tv, print and radio. advertising through new media has become more effective.