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Thursday 12 May 2011

The impact of new media on advertising/marketing

bbc new media - online, interactive, broadband and mobile.


bbc's director of new media and technology Ashley highfield presentation beyond broadcast as part of the bbc's "creative future strategy" says "everything we do here is around technology innovation, to keep the bbc relevant in the digital age."

PLAY: BBCiplayer offers audience to catch up tv on there computer 7 days after transmission. at anytime you can download any programme from the 8 bbc channels and watch on your pc.

FIND: relates to the next generation where viewers can find programmes all the way from 1937. "its a window onto an amazing cultural and national resource".

SHARE: You cans share bbc programmes, your own thoughts your own blog and your own home videos. it allows you to create your own space.

The guardian

bbc's new media budget is greater than the digital budget of all uk newspapers put together. the print and newspaper industry is suffering a sales decline due to new media.

the overspend the fact that tv commisioned more associated web content than expected.

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