The impact of new media on advertising/marketing

Expenditure on uk tv advertising in 2002 was 3.7 billion terrestial tv advertising is shown on the itv network, channel 4 and channel 5, between programmes and during programme intervals.

companies such as carlton and grampian tv - these companies sell advertising time and the money this generates pays for the programmes they show.

the internet allows for users to experience traditional informative advertising in many form, while ecncouraging interaction with consumers by click- through sites and links. it encourages a gateway in which consumers can go beyond the depth of the emotional and contextual advertisement to dive into a world of information and theotric. gateways include banner,ads, pop up ads, text messaging and online vid apps.

the aim of this is to develop a framework for an analysis of new media that focuses on its current implicit.

New media advertising employs new technology to reach consumers, specifically on the internet, traditional adverts influences has decreased forcing the marketing industry to consider new media avenues. a computer screen maybe the most effiecient way to reach consumers as they are always on the internet to communicate, recieve news and purchase products.

New media is interactive and internet driven, consist of websites, blogs and video blogs, visual and audio newcast and social networking.

companies use twitter because they found that people wer not using their technology directly for advertisements, but rather to come into a customer service relationship. "the more genuine and human an organisation looks, the better the relationship.