impact of new media on marketing and advertising

media strenghts and weaknesses

Television :
dynamic attention getting media, combining visual, sound and animated stimulus
high market coverage
good at demonstrating products
enables targetting through selection of viewing channe;s and slots between specific programmes

Poor at communication lenghty technical information
only on tv for a few seconds

Newspapers:
adverts can be reffered back to several times,
targeting is possible through profiling readership
good level of marketing coverage

not suitable for product demonstration
black and white print limited
todays newspaper become tommorows rubbish

Magazines:
high quality reproduction of colour images
good pass on readership
adverts can be refered back too

not suitable for product demonstration
lenghty lead time between advert being placed and magazine being published

Radio:
mass use of radio by audience especially in cars and homes
high geographic and demographic reach

audio communicatio only
now you hear it ow you done
lower attention levwels than tv and print.