new media and marketing/advertising question 10

10: What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and exhibited?

advertising is used by business and no profit organisations to communicate a meassage about themsleves, their product or service. it is ma is mainly used to inform, persuade and remind the audience. before launching an advert, organisations must make several decisions in terms of objectives and stratergies. the number of competirs in the market and expenditure on advertising influneces a business to spend on a similar and higher degree. marketing professionals are required to be creative, imaginative and innovative in developing the advertising message. advertisers generally use personality symbol such as a character, lifestyle such a particular lifestyle which reaches their target audience and music.

institutions now have to be wary of how they advertise as it has become so competitve, institutions must have some form of advertising on new media in order for it to be successful. there is alot of competion based on what platform instituions are going to use to advertise their product. for instance if addidas was to advertise on television and launch a social event on television, Nike will have to do something similar and even better as they both target the same audiences. this has an impact on institutions as competion is endles. they must fulfil audience wants and needs by being unique and creative. instituitons now use celebrities and popular music to generate more audiences.

companies must make sute that all audience are ables to veiwe theire adverts through all institutions many institutions that invovle the audience are the most populatr because they feel more invloved and aslo because the internet is the most effiecnet wat to reach consumers as they are always on the internet.