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Thursday, 12 May 2011

The impact of new media on advertising

where do advertisers like to spend there money?


online advertising google ad/sense and top 10 websites
2005
14.4% newspapers
2.4% internet
24.6% tv
5% magazines
8.4% radio

advertising expenditures dropper 12.3? in 2009 but digital grew 7.3%

the internet now account for a quarter of all advert spending in the uk.
value of online advertising grew by 12.8% in 2010, breaking through the £46 billion barrier.
uk internet users spend 25% of their online time on social networks.

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