New media and advertising/marketing question

12: Has new and digital media had an impact upon ownership and control of the media insitutions involved in your case study? Explain in detail any impact and what exactly has changed.

new and degital media has had a huge impact on many institutions, they have controlled the institutions so muc. that they can no longer be with out it. many institutions are dricen by new media. some companies use new media as their only way of advertising without it there products will not be able to reach those all around the wrold. seeing as the internet accounts for a quarter of all advertising in the uk, it goes to show that the internet is the most used form of media and has control of owner ship and control.

the guardian stated that the bbc's new media budget is greater than the digital budget of all uk newspapers put together. the print and newspaper industry is suffering a sales decline due to new media. they beleive that the overspend is due to the fact that tv commisioned more associated web content than expected. the bbc uses new media because its is part of there 'creative future stratergy'. the bbc are trying to keep the bbc relevant to the digital age.
they now have bbc i player which offers audience to catch up tv on there computer at any time. they can also downlaod any programme from the 8 bbc channels. they have a 'find' this is whetr vieweers can find programmes all the way from the 1937 and finally a 'share' page where viewers can share bbc programmes, thoughts, their own blog and home videos.

this goes to show how much new media has helped instiutions such as the bbc to become more successul and more engaged with theire audience. people can access the bb wherever they want whether its from tv, computers or therer phones.it has become the most effiecent way to reach out to viewers as they are always on the internet.